Intel Corporation's 'World Ahead Program' in Brazil


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BECG096 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Social Responsibility/ Market development
Case Length : 16 Pages
Period : 2006-2009
Pub Date : 2009
Teaching Note : Not Available
Organization : Intel Corporation
Industry : Information Technology
Countries : Brazil

Abstract:

Around mid-2006, Intel launched its community development program called the Intel World Ahead Program in Parintins, Brazil. The case discusses in detail the World Ahead Program which was to be implemented over a five-year period and was an endeavor to spread the benefits of Information Communication Technology across the developing or less developed regions in the world. It highlights Intel's efforts in digitalizing Parintins in association with local partners and the benefits the city enjoyed as a consequence of the various initiatives undertaken by the company.

Issues:

» To learn about the importance of corporate social responsibility (CSR) of a global company in new market development and developing sustainable business.

» To show the role played by NGOs and partners in increasing the effectiveness of CSR activities.

» To show how the CSR activities could go about benefiting not just the target community but also the government, local partners, the business prospects of the company itself, as well as the economy of the region.

» To learn the necessity for creating CSR initiatives based on understanding the needs of the target population, instead of offering an initiative based on the convenience of the company.

Contents:

  Page No.
Introduction 1
Background Note 2
Intel World Ahead Program 3
Intel World Ahead Program in Parintins Brazil 6
Impact 9
Looking Ahead 11
Exhibits 12

Keywords:

Corporate social responsibility, CSR, Market development, Emerging markets, Information Communication Technology, Digital inclusion, Healthcare, Intel, AMD

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